Technical & Design Promotion Specialist

Mission Statement: Plan and implement proactive promotional activities for the assigned target audience
(consultants, design institutes, engineering/architect offices, authorities etc.) in order to create
the market demand and need for the features/products.  Build long term customer relationships
and identify and develop sales opportunities by introducing, presenting and educating the target
audience about ABB products and tools.

Main Accountabilities:

– Target : Implements proactive promotional activities for the customer target group,
including e.g. technical presentations, demonstrations, seminars and
education material.
– Customer relations : Establishes and maintains effective long-term relationships with target
group customers to understand their current and future needs and to
ensure the customer has a good understanding of the full ABB
product/systems/services offering, features and benefits. Ensures a positive
experience for the customer target group throughout the promotion
activities.
– Plans : Prepares plans for visits and performs regular status reviews, including the
analysis and output of the target audience visits.
– Marketing : Ensures efficient marketing activities and strong value proposition to
customers by using effective promotional techniques. Communicates
details in accordance with ABB offering and strategy.
– Training : Manages and drives education of the target audience by conducting and
organizing appropriate training interventions.
– Customer relationship : Creates a vision of a loyal, committed and long term customer relationship
and implements the necessary action plan and steps to reach the vision.
-Cross collaboration : Ensures cross-collaboration and continuously develops own and team
members’ technical, commercial, design and behavioral competences and
know-how.